I’m a Senior Brand Designer with over a decade of experience creating campaigns that connect brands with people in meaningful ways.
My background spans digital, print, OOH, motion, and ecommerce, and I’ve been fortunate to work with brands as diverse as L’Artisan Parfumeur, DeadHappy, Lotus, and Vauxhall. Whether it’s a luxury seasonal launch or a rebellious nationwide campaign, I enjoy finding the right balance between creativity and clarity.
What really drives me is shaping ideas into multi-channel design that not only looks great but also builds a stronger story around the brand. I’ve led projects end-to-end, streamlined workflows to improve consistency, and collaborated with marketing and CRM teams to make sure creative always ties back to business goals.
I thrive in environments where design is seen as more than decoration, where it can spark conversation, shift perceptions, and drive results.
I’m also passionate about how AI can expand creativity, using it for rapid ideation and visual exploration, with experience using Midjourney.
L’Artisan Parfumeur
Senior Ecommerce Digital Designer | November 2022 – Present
Designed and implemented visually captivating, high-impact content for web pages, social media, and sales campaigns, driving brand engagement for a prestigious French artisan perfume brand. Enhanced creative workflows, improving productivity and efficiency across the marketing team.
Key achievements include the complete redesign of email communications, which led to improved engagement metrics, the creation of high-converting landing pages that boosted campaign success, and the management of a freelance design team to maintain brand consistency and quality.
View work here
DeadHappy
Senior Visual Designer | April 2022 – November 2022
Shifting perceptions around death by producing bold, thought-provoking creative on a highly sensitive topic. Engaging audiences across social channels with a strong focus on optimising customer acquisition costs, with the ultimate goal of disrupting and leading the life insurance sector.
View work here
McCann World Group
Senior Digital Creative & Artworker | Feb 2019 – April 2022
Working on high profile accounts and being the point of contact for all digital projects in the studio. Covering a wide range of digital disciplines of which include animations in Google Web Designer and email building in Adobe Dreamweaver.
Creating and building carefully crafted advertising material, which achieved huge results for McCann’s clients through a global pandemic.
View Vauxhall project here
View Lotus project here
Avon Cosmetics
Lead Creative Digital Designer (Contract) | Sep 2018 – Feb 2019
Leading a team of junior designers, I managed their demanding workloads, conducted weekly one-on-one sessions to provide constructive feedback, and guided them through complex creative briefs.
I also conceptualised and directed Avon’s most successful Black Friday campaign, introducing a bold, modern design approach that delivered exceptional results during a
financially challenging time for the company.
Project example available on request
Next
Freelance Digital Creative (Contract) | Feb 2018 – Aug 2018
As a freelance digital creative at the Next headquarters, I collaborated within the fast-paced online department to produce modern and engaging designs for a youthful audience.
My work involved delivering creative assets for sales campaigns, providing digital guidance on animations to
junior designers, and assisting with general digital artwork.
View work here
