— Company
Lotus
— Sector
Automotive
— Job Title
Senior Digital Creative Artworker
— Key Achievements
Increased user engagement and newsletter subs
About
Working closely with the wider creative team at McCann Central to craft and conceive a diverse array of assets spanning from vibrant social media adverts to dynamic email communication.
The Evija
“Carved By Air” Campaign
For this Instagram carousel, I focused on highlighting the Evija’s sculpted, aerodynamic design. Every curve is there to serve a purpose, reducing drag, improving performance, and maximising efficiency at high speeds.
The goal was to translate that precision and power into a visual format that feels sleek, dynamic, and true to the car’s identity.
This short animation was designed as a high impact tagline reveal in After Effects, visually capturing the motion and direction of airflow of the Evija.
Desktop Email
This email was designed to feel sleek, premium, and totally focused, just like the Evija itself. The layout is clean and minimal, letting the car take centre stage with a bold hero image and striking “Carved by Air” visual. I kept the text simple and refined, with a clear hierarchy that guides the reader from intro to call-to-action without distraction.
Mobile
The mobile version of this email was clearly built with usability in mind. Everything stacks vertically, so it’s really easy to scroll through without losing the flow.
Design icons
Naturally Inspired
These supercars are all about performance inspired by the natural world. My role was to bring that idea to life through social assets that feel just as powerful and refined, capturing the spirit of the brand in a bold, visual way.