Elevations are a leading independent experience and events agency, they wanted me to strengthen how they communicate their sustainability commitment across client touchpoints, especially within RFP submissions where environmental credentials directly influence scoring. As part of this, they’ve established an internal Green Team focused on driving eco-initiatives and reviewing the environmental impact of exhibition stands using their in-house footprint calculator.

My task was to develop a name for this sustainability initiative and create its dedicated Green Credentials logo. The identity needed to feel credible, future-proof, and able to evolve into a potential Elevations sub-brand. It also had to work as a standalone mark or sit comfortably within the wider Elevations visual system, with flexibility across print, digital, and internal communications.