Influencer Seeding Card Brief
Create a seeding card that is sent from Dr. Sturm to celebrities, influencers and press offices accompanying the product (Dr. Barbara Sturms best selling anti-aging face cream). The aim is to generate buzz, excitement and interest in the product.
The clock embedded in the cream symbolises time, highlighting the product’s anti-aging benefits in a clean and premium way.
FRONT
I kept the design clean and premium to reflect Dr. Sturm’s brand, with the product at the centre and customer reviews highlighted to build trust.
BACK
A bold close-up puts skin at the centre, supported by a clean headline and minimal copy. The layout balances science and luxury, with white space ensuring a refined, premium feel.
Social Competition
With the card and product, we added in an additional social competition to make the gifting experience more exciting and elevated. The aim was to encourage the recipient to share on their socials and increase brand awareness
Social Carousel In Feed Post
How Winter Affects Your Skin
This social in-feed carousel reflects Dr. Barbara Sturm’s science-driven approach, delivering clear and accessible insights tailored to our community’s seasonal skin concerns.
Rough storyboards exploring how the carousel would flow.
Simple, science-driven insights with Dr. Sturm solutions.