— Company
Next
— Sector
Retail
— Job Title
Freelance Digital Creative
— Key Achievements
Leading creative for sales campaigns
Creating effective email designs
During my time at Next headquarters as a freelance digital creative within the digital department, I honed my craft in conceptualizing and executing intricate designs across a spectrum of projects. I dedicated efforts to crafting visually captivating content suited for various mediums, including emails, animations, and general design.
I played an integral role in advancing strategic sales initiatives. I orchestrated visually compelling materials that not only bolstered the brand’s identity but also significantly contributed to the amplification of sales.
Summer Sale Campaign
Turning seasonal urgency into a visual metaphor
About the campaign
The below examples showcase the designs for Next's highly anticipated summer sale, a key milestone in the digital marketing calendar. To effectively communicate a sense of urgency, the chosen concept incorporates melting ice cream/ice lolly, symbolising the nature of the limited-time sale and capturing the essence of summer.
My role
I developed the concept and rolled it out across key digital channels, working closely with in house teams to ensure consistency and clarity across formats.
Results
The campaign drove strong internal feedback. It was re-used across multiple sale periods and contributed to a notable uplift in engagement and homepage interaction rates.
Campaign Scalability
The visuals established a repeatable seasonal style that could evolve year-on-year while still feeling recognisably "Next."
Home Page Hero
The Inspiration
From pop art to popsicles – making a sale feel iconic
I took inspiration from Andy Warhol’s bold repetition and Wayne Thiebaud’s playful food paintings. Warhol’s structure helped shape the layout, while Thiebaud’s colourful, nostalgic style influenced how I treated the ice lollies, turning them into something fun, familiar, and full of summer energy.
Weekly Email Campaigns
Weekly emails designed with a mobile first mind set
The creative approach for these emails focused on a clean, modern design, using generous white space, sharp imagery, and structured layouts to drive higher click-through and engagement rates.
